AREAS OF ACTIVITY
In the context of culture Makno expresses three types of activities
BUSINESS, ARTS, CULTURE
We carry out ad hoc insights, but also market and scenario research .
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This allows us to make a precise comparison between the specificities of the single cultural enterprise, in comparison with the system data, in an evolutionary and forecasting key.
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A research system that photographs the scenario within which the positioning and value of businesses and cultural institutions is articulated , integrating the various components: cultural, educational, artistic, economic, social.
CULTURAL INSTITUTION, BUSINESS, CULTURAL CONSUMPTION AND WELFARE
Starting from the models outlined through the scenario data, we propose a specific support activity for individual cultural enterprises, defining a value that can be interpreted and used in different operational contexts : from the attraction of investments, to the structuring of the offer, to the planning of marketing communication activities.
ECONOMIC - SOCIAL IMPACT
In analyzing the dimension of the value of a cultural enterprise, different methodologies are integrated (analysis of available data, impact studies ...) oriented towards a strategy of new economic-cultural practices - from the new models of analysis of the social and economic impact to the new model of social balance - which interpret the paradigm of value in an innovative way.
BUSINESS, ARTS, CULTURE
In order to answer the needs of companies that invest in art and culture Makno has developed the Enterprise, Arts, Culture project, an Observatory aimed at identifying possible relationships of exchange of value between companies and the world of culture and art.
The investments in art by companies and foundations in Italy are significant but their type and distribution do not appear to be attributable to one or a few macro-trends: investments are, in fact, instead, fragmented into multiple and differentiated initiatives, which are not yet been the subject of an organic mapping.
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Some fundamental questions await an answer: what do investors expect?
What are their motivations , how are their expectations with regard to the different types of stakeholders articulated?
And, consequently, how can the effects of these initiatives be systematically framed for the purpose of their a posteriori evaluation?
CONSULTING FOR CULTURAL INNOVATION
THE ANALYSIS
Let's examine what cultural institutions are doing within the competitive scenario.
The needs, expectations, opportunities, problems that define the current and evolutionary context of the cultural offer in the social, economic context and as a factor of distinctiveness and competitiveness among the different subjects are explored. 136bad5cf58d_
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THE DEMAND
We structure an analysis that verifies the most significant nodes, themes and problems and the image of the institution as a cultural and economic system .
A current critical analysis, which combines the social perception with future prospects and scenarios .
THE STRATEGY
We check the possible lines for an innovation policy, from a forecasting point of view and a strategic approach .
THE LATEST ACTIVITIES
A case history of our support to cultural institutions and enterprises
VALUE OF
THE BRERA ACADEMY
The socio-economic impact on the city
IL PICCOLO TEATRO
An international survey on the theater audience and the new use needs at the time of the pandemic.
TEATRO ALLA SCALA
The 2020-2021 season through the criticalities of the current context: the demand of the current and potential public, in a strategy of reorganizing the supply in a post-pandemic world.
PARMA CAPITALE ITALIANA DELLA CULTURA
The strategic positioning of the offer.
