The new edition of the research on home and living

HOUSING | TOMORROW

Makno is preparing to launch the 2023 edition.

An international research aimed at analyzing the housing market, focused on the relationship between the consumer and his ideal home.

TARGETS

THE THEMES

WHO IT IS INTENDED FOR

THE METHODOLOGY

HOUSING TOMORROW GIVES COMPANIES OPERATING IN DIFFERENT LIVING SECTORS A TOOL TO UNDERSTAND THE STRUCTURE, SHAPE AND ORIENTATION OF CURRENT AND POTENTIAL DEMAND IN THE EUROPEAN MARKET .

20 YEARS OF RESEARCH ON LIVING

Thanks to the experience of more than 20 years of research that led to the construction of consolidated historical series, Housing Tomorrow is configured as an analysis and forecasting tool in various economic and socio-cultural contexts and in different markets.

The objectives of the research

IT IS A PROJECT OF STRATEGIC ORIENTATION TO THE CHOICES OF ALL THE SUBJECTS THAT OPERATE IN THE CONTEXT OF LIVING

IT IS A SUPPORT TO INVESTMENT AND TO THE DESIGN AND PLANNING OF PROPERTIES, PRODUCTS, TECHNOLOGIES AND SERVICES FOR LIVING

IT IS AN UPDATED FORECAST FRAMEWORK, ABLE TO ADDRESS THE STRATEGIC CHOICES OF PRIVATE AND PUBLIC ENTITIES TO DEVELOP THE NEW, NECESSARY, LIVING PLANNING

IT IS A SUPPORT TO THE DECISION-MAKING PROCESSES OF COMPANIES THROUGH THE INDICATIONS ON FUTURE CONSUMPTION CHOICES

obiettivi

Housing Tomorrow offers an updated forecasting framework, capable of directing strategic choices and answering critical questions

Living is at the intersection of the new social and market transformations.

Changes in the world of living require effective design visions that derive from and presuppose skills:

to understand and design the trends of the processes underway

to envision future developments for the various systems of interest and business

Who is it for?

A CHI E' DESTINATA

Investors
ENGINES
developer
real estate managers

Designers
interior designER
furniture compartments

Industries and product distributors E
building components
design
furniture

TLC system

Operators in the environmental sectors
sustainability
And
facility management

Technology manufacturers

Public stakeholders responsible for defining a planning and perspective vision of cities

Credit system

THE THEMES OF THE RESEARCH

01

02 HOUSING STYLES

03 EQUIPMENT AND TECHNOLOGIES

04 INTERIOR AND DESIGN

THE PHYSICAL HOUSE

05

THE FURNISHING PRODUCTS

06 MATERIALS AND COLORS

07 GREEN AND THE OUTDOORS

08 COMMON SERVICES

I TEMI

AN INTERNATIONAL SURVEY

METODOLOGIA

THE METHODOLOGICAL DRAWING

The extensive survey is conducted on a representative panel of the population for each of the most significant European countries.

The incoming sample through a web survey generates a large number of outgoing cases.

The sample is re-measured and re-weighted ex-post.

THE COMPARISON WITH THE HISTORICAL SERIES

The survey includes the basic indicators of Housing Tomorrow, referring to housing styles.

In this way it is possible to relate the results of the new research with the evolutionary trends of living analyzed since 2000.

THE INTERACTIVE QUESTIONNAIRE

The interviews take place in a multimedia ecosystem: multimedia materials and visual tests are offered to illustrate and test relevant elements of the interior offer in terms of products, signs and languages.