HOUSING TOMORROW GIVES COMPANIES OPERATING ACROSS THE VARIOUS SECTORS OF THE HOUSING INDUSTRY A TOOL TO UNDERSTAND THE STRUCTURE, SHAPE AND DIRECTION OF CURRENT AND POTENTIAL DEMAND IN THE EUROPEAN MARKET.
Research objectives
A STRATEGIC GUIDANCE PROJECT FOR ORGANISATIONS OPERATING IN THE HOUSING SECTOR
SUPPORT FOR INVESTMENT, DESIGN AND PLANNING OF PROPERTIES, PRODUCTS, TECHNOLOGIES AND SERVICES
AN UP-TO-DATE FORECASTING FRAMEWORK TO GUIDE PUBLIC AND PRIVATE STRATEGIC DECISIONS
SUPPORT FOR BUSINESS DECISION-MAKING ON FUTURE CONSUMPTION CHOICES
Housing Tomorrow offers an up-to-date forecasting framework that guides strategic decisions and answers key questions
Housing sits at the intersection of new social and market transformations.
Changes in the world of housing require effective design visions that draw on and presuppose the ability to:
-
understand and map the trends of the processes underway
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anticipate future developments for the various systems of interest and business
Who it is for?
Investors developers promoters property Managers
Designers
interior designERS
furniture SECTOR
Manufacturers and distributors of products and components for construction, design and furnishing
TLC system
Operators in the FIELDS OF environment,
sustainability
And
facility management
Technology manufacturers
Public stakeholders responsible for defining a design-oriented and forward-looking vision for cities
Credit system
RESEARCH THEMES
01
02
HOUSING STYLES
03
EQUIPMENT AND TECHNOLOGIES
04
INTERIOR AND DESIGN
THE PHYSICAL HOUSE
05
THE FURNISHING PRODUCTS
06
MATERIALS AND COLORS
07
GREEN AND OUTDOORS
08
SHARED SERVICES
AN INTERNATIONAL SURVEY
THE METHODOLOGICAL DESIGN
The extensive survey is conducted on a representative panel of the population in each of the most significant European countries.
The incoming sample, gathered through a web-based survey, generates a large number of outgoing cases.
COMPARISON WITH HISTORICAL SERIES
The survey includes Housing Tomorrow's core indicators relating to housing styles.
This makes it possible to relate the results of the new research to the evolving housing trends analyzed since 2000.
THE INTERACTIVE QUESTIONNAIRE
Interviews take place within a multimedia environment: multimedia materials and visual tests are presented to illustrate and assess relevant elements of the interior offer in terms of products, signs and languages.
Interior
A selection of companies and institutions that have used Housing Tomorrow as a tool for knowledge, investment and planning guidance
